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Chivas? New Initiative Enables a New Generation of NFT Artists To Grow

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Chivas? New Initiative Enables a New Generation of NFT Artists To Grow Chivas? New Initiative Enables a New Generation of NFT Artists To Grow

Chivas? New Initiative Enables a New Generation of NFT Artists To Grow




MOJOKO?s NFTs defy naysayers? belief that the digital medium will diminish the prestige of art with its accessibility.
The post Chivas? New Initiative Enables a New Generation of NFT Artists To Grow appeared first on LUXUO.

MOJOKO

What keeps Chivas at the top of its game" It is the brand’s continuous push for innovation and to keep itself up-to-date on the happenings around the world. For a few months, the topics surrounding NFT and sustainability have been the talk of the town and Chivas has aptly inserted itself into this conversation. As part of its new initiative to engage with the NFT community and artists, the Scotch whisky brand has invited a group of creatives to showcase their works at its latest pop up called “I Rise We Rise”.
Among the NFT artists invited is MOJOKO, a British-born artist known for his work inspired by B-movies, trash TV, and alternative culture. To showcase his artworks, MOJOKO uses a range of mediums including digital tools; hence, NFTs are a natural progression of his artistic endeavour. To him, NFTs help artists earn a living via their own crafts and eliminate the need for third parties like galleries while also reducing any possible wastages.

Ahead, we spoke with MOJOKO about his latest artwork for Chivas’ “I Rise We Rise” initiative, the platform and the future of NFTs.

READ MORE: Pernod Ricard Furthers Sustainable Steps With Ellen MacArthur Foundation

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Chivas? New Initiative Enables a New Generation of NFT Artists To Grow Chivas? New Initiative Enables a New Generation of NFT Artists To Grow

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Source of news: luxuo
Source of publication: 12-05-2022 18:50
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